Hand in hand to create brilliance丨CIVO Training Summit ended perfectly

From July 2nd to 4th, 2019, the New Retail Marketing Summit of CIVO Terminals was successfully held at Foshan Fulin Langyue Hotel, which mainly trained CIVO terminal retailers in software applications and marketing methods under new retail, so that CIVO terminal retailers could calmly start and pave the way for their strength.

Zhao Shunjian, the manager of CIVO terminal sales software, came to the stage to teach the "CIVO terminal sales software application course". At present, the pace of market development is accelerating, and the "fast food" consumption concept has become a common phenomenon, and consumers can't wait to see the renderings of the selected products and home furnishings when determining the products.

Director Deng of CIVO interprets new retail:
The summit proceeded to the second course, where Director Deng interpreted CIVO New Retail. He said that the industry reform has entered the deep water area, and the direction of market change revolves around three points: marketing upgrading and transformation, omni-channel reform, and interest structure adjustment.

Taking the history of the third industrial revolution as an example, the convenience brought by the early stage of the Internet has allowed many enterprises to see the huge "faucet" of the Internet, and how the new economic model changes the world is the key to linking with the Internet. This is an era of laymen leading insiders, this is a cross-border era, and at the same time it is an era of integration and symbiosis, how to keenly capture the changes in the market atmosphere, Director Deng continued: "Fintech business and cultural creativity have no boundaries, no matter how the market atmosphere changes, as sales, it is inseparable from self-media, the power of self-media is too strong."

At the summit, Director Deng also analyzed the three key marketing contents to the Xiou family, including:

(1) Analysis of the characteristics of the new competitive environment: the data era is equal to precision marketing, and mobile Internet is equal to micro-marketing. The simple and appropriate way is to help customers complete the shopping experience. Pan-channel - network-wide marketing, experience economy = innovative retail experience, user data was in the big platform before, and now user data is in their own hands (mobile network).

(2) Changes in consumers and changes in sovereignty are manifested in 1. Personalized fashion demand 2. efficient and convenient demand 3. and polarization. In this regard, Director Deng said: "Channel changes and industry changes are inevitable channels, and CIVO has been working hard and improving. ”

(3) Industry trends: 1. The strong return of the brand (appeal, national sentiment, awareness) 2. Product competitiveness priority(demand, quality, cost performance) 3. Business model exploration (subdivisions, integrated stores, O&O) 4. innovative marketing attention (business skills, atmosphere, net fish, socialization, pan-channel) 5. advanced retail (refinement, accuracy) 6. information management (big data). Many of them said that these dry goods can not only learn professional skills, but also improve the corresponding store operation capabilities.

Retail spirit "CIVO e-commerce spirit" - DNA, concept, mechanism, team, everything is centered on customer satisfaction, new retail is not difficult, the important thing is the details. Director Deng mentioned that the refined new retail management system should include personnel management, product management, store management (display, atmosphere, layout), sales management (correct understanding of promotion), user management, and innovation management. For the Internet era of marketing to improve, he said that the mobile Internet can break the situation of online and offline court struggle, from the media changes (mass - self-media), social marketing, four-screen competition era of these points to see Internet marketing, to summarize nine words, mobile phone users, the world.

At 14:45 p.m., the class continued, and the excitement continued. In the afternoon, the summit training content includes sales skills, service attitude, and product knowledge. Director Deng said: "Sales should have a clear goal, out of 100 people, only eight people will be clear about their goals and stick to it, this group of people they stand at the top of the pyramid. "There are many people who do one thing, but there are very few people who insist on doing one thing, and perseverance can see opportunities. In 2018, 90% of dealers experienced a cold winter, and some even gave up their decades-old business to become apprentices. Talking about the outlook for the future, Director Deng revealed that CIVO will open JD Retail, attract customers into the store, spread their wings towards the first-line terminal, and hope that the market will change the inherent view of e-commerce.

As the summit draws to a close amidst enthusiastic applause, we reflect on the journey of CIVO. The brand meaning of CIVO embodies the spirit of the CIVO team and serves as the core strength driving our advancement in the industry.
C – Customization: providing high-quality customized services;
I – Innovation: the CIVO team continually strives for innovation;
V – Variety: diversifying our product offerings to maintain a wide range of options;
O – Opportunity: CIVO creates endless opportunities for all our dealer partners.
Embracing change, we transform complaints into learning actions.