Nsa a wɔde abɔ mu de abɔ brilliance丨CIVO Ntetee Nhyiam no baa awiei pɛpɛɛpɛ

Efi July 2nd kɔsi 4th, 2019 no, wɔyɛɛ New Retail Marketing Summit a ɛfa CIVO Terminals ho no yie wɔ Foshan Fulin Langyue Hotel, a titire no ɛtetee CIVO terminal retailers wɔ software applications ne marketing akwan wɔ retail foforɔ ase, sɛdeɛ ɛbɛyɛ a CIVO terminal retailers bɛtumi de odwo ahyɛ aseɛ na wɔabue kwan ama wɔn ahoɔden.

Zhao Shunjian, CIVO terminal adetɔn softwea sohwɛfo no baa asɛnka agua so sɛ ɔrebɛkyerɛkyerɛ "CIVO terminal adetɔn softwea application adesua". Mprempren, gua so nkɔso ntɛmntɛm, na "aduan a wɔde di ntɛmntɛm" a wɔde di dwuma ho adwene no abɛyɛ ade a abu so, na adetɔfo ntumi ntwɛn sɛ wobehu sɛnea wɔakyerɛ nneɛma a wɔapaw ne ofie nneɛma bere a wɔrekyerɛ nneɛma no.

Director Deng a ɔwɔ CIVO no kyerɛ aguadidan foforo ase:
Nhyiam no kɔɔ so kɔɔ adesua a ɛto so abien no mu, faako a Ɔkwankyerɛfo Deng kyerɛɛ CIVO New Retail ase. Ɔkaa sɛ nnwuma mu nsakraeɛ no ahyɛne nsuo a emu dɔ no mu, na gua so nsakraeɛ no kwankyerɛ no di akɔneaba wɔ nsɛm mmiɛnsa ho: aguadi mu nkɔsoɔ ne nsakraeɛ, nsakraeɛ a ɛfa akwan nyinaa so, ne anigyeɛ nhyehyɛeɛ mu nsakraeɛ.

Sɛ yɛfa mfiridwuma mu nsakrae a ɛto so abiɛsa no abakɔsɛm sɛ nhwɛso a, ahotɔ a Intanɛt mfiase de aba no ama nnwuma pii ahu Intanɛt "faucet" kɛse no, na sɛnea sikasɛm nhyehyɛe foforo no sesa wiase no ne ade titiriw a ɛbɛma wɔne Intanɛt adi nkitaho. Eyi yɛ bere a laymen di insiders anim, eyi yɛ bere a ɛtwam ahye, na bere koro no ara mu no ɛyɛ bere a nkabom ne symbiosis, sɛnea wɔde anibere kyere nsakrae a ɛba gua so tebea mu, Ɔkwankyerɛfo Deng toaa so sɛ: "Fintech adwumayɛ ne amammerɛ mu adebɔ nni anohyeto biara, ɛmfa ho sɛnea gua so tebea sesa, sɛnea adetɔn no, ɛnyɛ nea ntetew mu mfi ankasa nsɛm ho amanneɛbɔ mu, tumi a ɛwɔ ankasa-nsɛm ho amanneɛbɔ mu no nso den."

Wɔ nhyiam no ase no, Ɔkwankyerɛfo Deng nso yɛɛ aguadi ho nsɛm atitiriw abiɛsa a wɔde maa Xiou abusua no mu nhwehwɛmu, a nea ɛka ho ne:

(1) Sikasɛm mu akansi tebea foforo no su mu nhwehwɛmu: data bere no ne aguadi a ɛyɛ pɛpɛɛpɛ yɛ pɛ, na Intanɛt a wɔde di dwuma wɔ telefon so no ne micro-marketing yɛ pɛ. Ɔkwan a ɛyɛ mmerɛw na ɛfata ne sɛ wobɛboa adetɔfo ma wɔawie adetɔ ho osuahu no. Pan-channel - network-wide marketing, experience economy = innovative retail experience, na user data wɔ platform kɛseɛ no mu kane, na seesei user data wɔ wɔn ankasa nsam (mobile network).

(2) Nsakrae a ɛba adetɔfo mu ne nsakrae a ɛba wɔ tumidi mu no da adi wɔ 1. Personalized fashion demand 2. efficient and convenient demand 3. ne polarization. Wɔ eyi mu no, Ɔkwankyerɛfo Deng kae sɛ: "Nsakrae a ɛba akwan so ne nsakrae a ɛba nnwuma mu yɛ akwan a wontumi nkwati, na CIVO ayɛ adwumaden na ɛrenya nkɔso. ”

(3) Nnwuma mu nkɔsoɔ: 1. Ahyɛnsodeɛ no sanba a ɛyɛ den (atwetwe, ɔman nkateɛ, nimdeɛ) 2. Aguadeɛ akansiɛ a ɛdi kan(ahwehwɛdeɛ, su pa, ɛka adwumayɛ) 3. Adwumayɛ ho nhwɛsoɔ nhwehwɛmu (subdivisions, integrated stores, O&O) 4. aguadi ho adwene a ɛyɛ foforɔ (adwumayɛ ho nimdeɛ, wim tebea, net fish, socialization, pan-channel) 5. advanced retail (refinement, accuracy) 6. nsɛm a wɔde di dwuma (big data). Wɔn mu pii kae sɛ ɛnyɛ sɛ saa nneɛma a ɛyɛ dry yi betumi asua adwumayɛ ho nimdeɛ nko, na mmom ɛma sotɔɔ mu dwumadi tumi a ɛne no hyia no nso tu mpɔn.

Retail honhom "CIVO e-commerce honhom" - DNA, adwene, adwinnade, kuw, biribiara gyina adetɔfo abotɔyam so, retail foforo nyɛ den, ade a ɛho hia ne nsɛm no mu nsɛm. Ɔkwankyerɛfoɔ Deng kaa sɛ ɛsɛ sɛ adetɔnbea sohwɛ nhyehyɛeɛ foforɔ a wɔayɛ no foforɔ no ka adwumayɛfoɔ sohwɛ, nneɛma a wɔyɛ sohwɛ, sotɔɔ sohwɛ (adekyerɛ, wim tebea, nhyehyɛeɛ), adetɔn sohwɛ (nteaseɛ a ɛteɛ wɔ nkɔsoɔ ho), wɔn a wɔde di dwuma no sohwɛ, ne nneɛma foforɔ a wɔyɛ ho nhyehyɛeɛ. Sɛnea ɛbɛyɛ a Intanɛt bere a aguadi bɛtu mpɔn no, ɔkaa sɛ mobile Intanɛt betumi abubu tebea a ɛwɔ intanɛt ne offline asɛnnibea apereperedi, fi nsɛm ho amanneɛbɔ nsakrae (mass - self-media), social marketing, anan-screen akansi bere a saa nsɛntitiriw yi hu Intanɛt aguadi, sɛ yɛbɛbɔ no mua nsɛmfua akron, mobile phone dwumadiefoɔ, wiase.

Anwummere 14:45 no, adesua no toaa so, na anigye no kɔɔ so. Awiabere no, nhyiam no ntetee mu nsɛm no bi ne adetɔn ho nimdeɛ, ɔsom ho su, ne nneɛma ho nimdeɛ. Ɔkwankyerɛfo Deng kae sɛ: "Ɛsɛ sɛ adetɔn nya botae a emu da hɔ, wɔ nnipa 100 mu no, nnipa awotwe pɛ na wɔbɛda wɔn botae ahorow adi pefee na wɔabata ho, nnipa kuw yi a wogyina pyramid no atifi. "Nnipa pii wɔ hɔ a wɔyɛ ade biako, nanso nnipa kakraa bi pɛ na wosi so dua sɛ wɔbɛyɛ ade biako, na boasetɔ tumi hu hokwan ahorow. Wɔ afe 2018 mu no, adetɔnfoɔ 90% nyaa awɔberɛ a ɛyɛ nwini, na ebinom mpo gyaee wɔn adwuma a adi mfeɛ du du pii no sɛ wɔrekɔyɛ adwuma. Bere a ɔreka daakye ho anidaso ho asɛm no, Ɔkwankyerɛfo Deng daa no adi sɛ CIVO bebue JD Retail, atwetwe adetɔfo aba sotɔɔ no mu, atrɛw wɔn ntaban mu akɔ baabi a edi kan no, na wɔwɔ anidaso sɛ gua no bɛsesa adwene a ɛwɔ hɔ wɔ e-commerce ho.

Bere a nhyiam no reba awiei wɔ nsam a wɔbɔ no anigye mu no, yɛdwennwen CIVO akwantu no ho. CIVO brand nteaseɛ no yɛ CIVO kuo no honhom na ɛyɛ ahoɔden titire a ɛma yɛn nkɔsoɔ wɔ adwuma no mu.
C – Customization: nnwuma a wɔayɛ no sɛnea wɔpɛ a ɛkorɔn a wɔde ma;
I – Nneɛma foforo a wɔyɛ: CIVO kuw no bɔ mmɔden bere nyinaa sɛ wɔbɛyɛ nneɛma foforo;
V – Nneɛma ahorow: yɛn nneɛma a yɛde ma no a yɛbɛma ayɛ ahorow ahorow de akura akwan horow pii a yebetumi apaw mu;
O – Hokwan: CIVO ma hokwan a enni awiei ma yɛn dealer ahokafo nyinaa.
Sɛ yɛgye nsakrae tom a, yɛdan anwiinwii ma ɛbɛyɛ adesua nneyɛe.