Ukubambana ngesandla ukwenza ubuhlakani丨Ingqungquthela yokuBandulwa ye-CIVO iphele kuhle

Kusukela mhlana ali-2 ukuya kumhlana ali-4 kuNtaka 2019, i-New Retail Marketing Summit yama-CIVO Terminals ibanjelwe ngepumelelo e-Foshan Fulin Langyue Hotel, eyabandulela khulu abathengisi be-CIVO ngeensetjenziswa zesofthiwe neendlela zokumaketha ngaphasi kokuthengisa okutjha, ukwenzela bona abathengisi be-CIVO terminal bathome ngokuthula begodu bavule indlela yabo yamandla.

UZhao Shunjian, umphathi we-CIVO terminal sales software, weza esiteji ukuzokufundisa "ikhosi yokusebenzisa isofthiwe yokuthengisa ye-CIVO". Njenganje, ijubane lokuthuthukiswa kwemakethe liyakhula, begodu umqondo wokusebenzisa "ukudla okurhabako" sele uyinto ejayelekileko, begodu abathengi abasakghoni ukulinda ukubona ukuvezwa kwemikhiqizo ekhethiweko nefenitjhara yangekhaya lokha nabakhetha imikhiqizo.

Umnqophisi u-Deng we-CIVO uhlathulula ukuthengisa okutjha:
Umhlangano waragela phambili waya esifundweni sesibili, lapho uMnqophisi u-Deng ahlathulula khona i-CIVO New Retail. Wathi ukutjhugululwa kwebubulo kungene endaweni yamanzi atjhingako, begodu indlela yokutjhuguluka kwemakethe ijikeleza amaphuzu amathathu: ukuthuthukiswa nokutjhugululwa kwemakethe, ukutjhugululwa kweendlela zoke, nokulungiswa kwesakhiwo sethando.

Ukuthatha umlando wenguquko yesithathu yamabubulo njengesibonelo, ukulula okulethwe sigaba sokuthoma se-Inthanethi kuvumele amabhizinisi amanengi bona abone "impompi" ekulu ye-Inthanethi, nokuthi imodeli etja yezomnotho itjhugulula njani umhlaba kuyisihluthulelo sokuthintana ne-Inthanethi. Lesi sikhathi sabantu abavamileko abadosa phambili ngaphakathi, lesi sikhathi sokuwela imingcele, begodu ngesikhathi esifanako sikhathi sokuhlanganiswa nokusebenzisana, indlela yokubamba amatjhuguluko emmoyeni wemakethe, uMnqophisi uDeng waragela phambili wathi: "Ibhizinisi le-Fintech nokusungulwa kwamasiko akunamkhawulo, kungakhathaliseki bona ummoya wemakethe utjhuguluka njani, njengombana ukuthengisa, akuhlukaniswa namandla womuntu mathupha, anamandla khulu."

Emhlanganweni, uMnqophisi u-Deng wabuye wahlaziya izinto ezintathu eziqakathekileko zokumaketha emndenini ka-Xiou, okufaka hlangana:

(1) Ukuhlaziywa kweemfanelo zendawo etja yokuncintisana: isikhathi sedatha silingana nokuthengisa okunembileko, begodu i-Inthanethi yeselula ilingana nokuthengisa okuncani. Indlela elula nefaneleko kukusiza amakhasimende ukuqedela isipiliyoni sokuthenga. I-pan-channel - ukumaketha kwenethiwekhi yoke, umnotho wesipiliyoni = isipiliyoni sokuthengisa esitjha, idatha yomsebenzisi beyisepulatifomu ekulu ngaphambilini, begodu nje idatha yomsebenzisi isezandleni zabo (inethiwekhi yeselula).

(2) Amatjhuguluko kubathengi kanye namatjhuguluko wobukhosi abonakala ku-1. Ukufunwa kwefeshini eyenziwe ngomuntu 2. ukufunwa okusebenzako nokulula 3. kanye nokuhlukana. Mayelana nalokhu, uMnqophisi u-Deng wathi: "Ukutjhuguluka kweendlela nokutjhuguluka kwebubulo ziindlela ezingabalekiko, begodu i-CIVO beyisolo isebenza budisi begodu ithuthuka."

(3) Imikhuba yebubulo: 1. Ukubuya okunamandla kwebhrendi (ukukhanga, umuzwa weentjhabatjhaba, ukutjheja) 2. Ukuqakatheka kokuncintisana komkhiqizo (imfuno, ikhwalithi, ukusebenza kweendleko) 3. Ukuhlola imodeli yebhizinisi (ama-subdivisions, izitolo ezihlanganisiweko, i-O&O) 4. ukutjheja okutjha kokumaketha (amakghono webhizinisi, umoya, inethi, ukusebenzisana kwezenhlalakahle okuthuthukileko 55. ukuthengisa (ukucoca, ukunemba) 6. ukulawulwa kwelwazi (idatha ekulu). Inengi labo lathi iimpahla ezomileko lezi angeze zafunda amakghono wobungcweti kwaphela, kodwana zithuthukise namakghono wokusebenza kwesitolo.

Umoya wokuthengisa "umoya we-CIVO e-commerce" - i-DNA, umqondo, indlela, isiqhema, koke kudzimelele ekwanelisekeni kwamakhasimende, ukuthengisa okutjha akusibudisi, into eqakathekileko yimininingwana. Umnqophisi u-Deng waveza bona ihlelo elitjha lokuphatha ukuthengisa kufanele lifake ukuphathwa kwabasebenzi, ukuphathwa komkhiqizo, ukuphathwa kwesitolo (ukutjengisa, umoya, ukuhleleka), ukuphathwa kokuthengisa (ukuzwisisa okufaneleko kokukhuthazwa), ukuphathwa kwabasebenzisi, nokuphathwa kokusungula. Ukuze isikhathi se-Inthanethi sokumaketha sibe ngcono, wathi i-Inthanethi yeselula ingaphula ubujamo bomzabalazo wenkantolo ye-inthanethi nengaphandle kwe-inthanethi, ukusuka ematjhugulukweni wemidiya (mass - self-media), ukumaketha kwezenhlalakahle, isikhathi sokuncintisana sesikrini ezine zalezi amaphuzu ukubona ukumaketha kwe-Inthanethi, ukufingqa amagama alithoba, abasebenzisi befoni, umhlaba.

Nge-14:45 ntambama, iklasi yaraga, begodu ithabo laragela phambili. Ntambama, okuqukethwe kokubandulwa komhlangano kufaka hlangana amakghono wokuthengisa, isimo sengqondo sesevisi, kanye nelwazi lomkhiqizo. Umnqophisi u-Deng wathi: "Ukuthengisa kufanele kube nomnqopho ocacileko, ebantwini abali-100, babantu abasibhozo kwaphela abazokuba nomnqopho ocacileko ngemigomo yabo begodu banamathele kiwo, isiqhema sabantu abajame phezulu kwepiramidi. "Kunabantu abanengi abenza into yinye, kodwana bambalwa khulu abantu abaphikelela ngokwenza into yinye, begodu ukubekezela kungabona amathuba. Ngomnyaka ka-2018, ama-90% wabathengisi bahlangabezana nobusika obubandako, begodu abanye baze batjhiya ibhizinisi labo elineminyaka eminengi ukuze babe bafundi. Nakakhuluma ngekusasa, uMnqophisi u-Deng uveze bona i-CIVO izokuvula i-JD Retail, idose amakhasimende esitolo, ivule amaphiko wayo ukuya esikhumulweni sokuthoma, begodu ithemba bona imakethe izokutjhugulula umbono we-e-commerce.

Njengoba umhlangano utjhidela ekupheleni hlangana nokutjhaywa kwezandla, sicabangisisa ngekhambo le-CIVO. Ihlathululo yebhrendi ye-CIVO ihlanganisa umoya wesiqhema se-CIVO begodu isebenza njengamandla aqakathekileko atjhukumisa ituthuko yethu embonini.
C – Ukwenza ngendlela oyifunako: ukunikela ngeenkonzo ezenziwe ngokwezifiso ezisezingeni eliphezulu;
I – Ukusungula: isiqhema se-CIVO siragela phambili nokulwela ukusungula;
V – Ukuhlukahluka: ukuhlukahlukana kwemikhiqizo yethu ukugcina iinketho ezinengi;
O – Ithuba: I-CIVO idala amathuba angapheliko kibo boke abalingani bethu abathengisi.
Ngokwamukela amatjhuguluko, sitjhugulula iinghonghoyilo zibe zizenzo zokufunda.