Ngesandla ngesandla kudala bukhali丨Ingcungcutsela Yekucecesha ye-CIVO iphele kahle kakhulu

Kusukela mhla tinge-2 kuya ku-4 Indlovana, 2019, Umhlangano Lomusha Wekumaketha Wekutsengisa Wematheminali e-CIVO wabanjelwa ngemphumelelo eHhotela laseFoshan Fulin Langyue, leliceceshe kakhulu batsengisi bematheminali e-CIVO ngekusebentisa isoftware kanye netindlela tekutsengisa ngaphansi kwekutsengisa lokusha, kute kutsi batsengisi bematheminali e-CIVO bakhone kuthulisa indlela yabo yekucala.

Zhao Shunjian, umphatsi we-software yekutsengisa ye-CIVO, weta esiteji kute afundzise "sifundvo sekusebentisa isoftware yekutsengisa ye-CIVO". Kwanyalo, lizinga lekutfutfuka kwemakethe liyashesha, futsi umcondvo wekudla "wekudla lokusheshako" sewube yintfo levamile, futsi batsengisi abakhoni kulindza kubona kuhumusha kwemikhicito lekhetsiwe kanye nefenisha yasekhaya uma bancuma imikhicito.

Umcondzisi Deng we CIVO uhumusha kutsengisa lokusha:
Lomhlangano wachubeka waya esifundvweni sesibili, lapho khona Umcondzisi Deng ahumusha i-CIVO New Retail. Watsi kuguculwa kwemboni sekungenile endzaweni yemanti lajulile, futsi indlela yekushintja kwemakethe ijikeleta emaphuzu lamatsatfu: kutfutfukiswa kwekumaketha kanye nekugucula, kuguculwa kwe-omni-channel, kanye nekulungisa sakhiwo senshisekelo.

Kutsatsa umlandvo wekugucuka kwetimboni kwesitsatfu njengesibonelo, kulula lokuletfwe sigaba sekucala se-inthanethi kuvumele emabhizinisi lamanyenti kutsi abone "umpompi" lomkhulu we-inthanethi, nekutsi imodeli lensha yetemnotfo igucula njani umhlaba kuyisihluthulelo sekuxhumana ne-inthanethi. Lesi sikhatsi sebantfu labavamile labahola bantfu labangekhatsi, lesi sikhatsi sekwewela imincele, futsi ngesikhatsi lesifanako sikhatsi sekuhlanganiswa kanye ne-symbiosis, kutsi ungabamba njani ngekucophelela tingucuko letikhona emoyeni wemakethe, Umcondzisi Deng wachubeka watsi: "Ibhizinisi le-Fintech kanye nekusungula emasiko kute imingcele, noma ngabe umoya wemakethe ushintja njani kusuka, self-media, emandla e-self-media acinile kakhulu."

Kulomhlangano, Umcondzisi Deng waphindze wahlatiya lokucuketfwe lokutsatfu lokubalulekile kwekumaketha emndenini waXiou, kufaka ekhatsi:

(1) Kuhlatiya timphawu tesimo lesisha sekuncintisana: sikhatsi sedatha silingana nekutsengisa lokunembile, futsi i-Inthanethi yeselula ilingana nekutsengisa lokuncane. Indlela lelula nalefanele kusita emakhasimende kutsi acedzele lokuhlangenwe nako kwekutsenga. Pan-channel - kutsengisa inethiwekhi yonkhe, umnotfo wekuhlangenwe nako = kuhlangenwe nako kwekutsengisa lokusha, idatha yemsebentisi beyisepulatifomu lenkhulu ngaphambili, futsi nyalo idatha yemsebentisi isetandleni tabo (inethiwekhi yeselula).

(2) Tingucuko kubatsengi kanye netingucuko tekutimela tibonakala ku 1. Sidzingo semfashini lekhetsekile 2. sidzingo lesisebenta kahle nalesilula 3. kanye ne-polarization. Mayelana naloku, Umcondzisi Deng watsi: "Tingucuko tetindlela kanye netingucuko temboni tindlela letingagwemeki, futsi i-CIVO beyisebenta kamatima futsi yenta ncono. ”

(3) Imikhuba yemboni: 1. Kubuya lokucinile kwemkhicito (kudvonsa sicelo, imiva yavelonkhe, kucaphela) 2. Kuncintisana kwemkhicito kucala(kufuna, lizinga, kusebenta kwetindleko) 3. Kuhlolwa kwemodeli yebhizinisi (kuhlukaniswa, titolo letihlanganisiwe, O&O) 4. kunakwa kwekumaketha lokusha (emakhono ebhizinisi etenhlalo, emakhono ebhizinisi, net. 5. kutsengisa lokusezingeni lelisetulu (kucolisa, kuciniseka) 6. kulawulwa kwelwati (idatha lenkhulu). Linyenti labo latsi letimphahla letomile atikhoni kuphela kufundza emakhono ebungcweti, kepha futsi titfutfukise emakhono ekusebenta esitolo lesihambisanako.

Umoya wekutsengisa "CIVO e-commerce umoya" - DNA, umcondvo, indlela, licembu, konkhe kugcile ekwenelisekeni kwemakhasimende, kutsengisa lokusha akusilo lukhuni, intfo lebalulekile yimininingwane. Umcondzisi Deng wakhuluma ngekutsi luhlelo lolusha lolulungisiwe lwekulawula kutsengisa kufanele lufake ekhatsi kulawula tisebenti, kulawula umkhicito, kulawula sitolo (kukhombisa, umoya, kuhleleka), kulawula kutsengisa (kuvisisa lokufanele kwekukhutsata), kulawula basebentisi, kanye nekulawula tintfo letinsha. Kutsi sikhatsi se-Inthanethi sekutsengisa sibe ncono, watsi i-Inthanethi yeselula ingaphula simo semzabalazo wenkantolo we-inthanethi nangaphandle kwe-inthanethi, kusuka etingucukweni tetindzaba (mass - self-media), kutsengisa kwetenhlalo, sikhatsi sekuncintisana sesikrini lesine salamaphuzu kubona kutsengisa kwe-Inthanethi, kufingqa emagama lasiphohlongo, basebentisi bemakhalekhikhini, umhlaba.

Ngensimbi ye-14:45 ntsambama, lelikilasi lachubeka, futsi injabulo yachubeka. Ntsambama, lokucuketfwe kwekucecesha kwemhlangano kufaka ekhatsi emakhono ekutsengisa, simo sengcondvo setinsita, kanye nelwati lwemkhicito. Umcondzisi Deng watsi: "Kutsengisa kufanele kube nemgomo locacile, kubantfu laba-100, bantfu labasiphohlongo kuphela labatawucaca ngemigomo yabo futsi banamatsele kuyo, lelicembu lebantfu labame etulu kwephiramidi. "Kunebantfu labanyenti labenta intfo yinye, kepha bambalwa kakhulu bantfu labaphikelela ekwenteni intfo yinye, futsi kubeketela kungabona ematfuba. Nga 2018, 90% webatsengisi bahlangabetana nebusika lobubandzako, futsi labanye baze bayekela libhizinisi labo leminyaka lengemashumi lamaningi kute babe ngulabafundza umsebenti. Ekhuluma ngekubuka kwelikusasa, Umcondzisi Deng wembula kutsi i-CIVO itawuvula i-JD Retail, ihehe emakhasimende kutsi angene esitolo, ivule timphiko tawo ibheke esikhungwini sekucala, futsi inelitsemba lekutsi lemakethe itawushintja umbono lokhonako we-e-commerce.

Njengobe lomhlangano usondzela ekupheleni emkhatsini wekushaywa kwetandla ngemdlandla, sizindla ngeluhambo lwe-CIVO. Inshokutsi ye-brand ye-CIVO ihlanganisa umoya welicembu le-CIVO futsi isebenta njengemandla layinhloko lacondzisa intfutfuko yetfu kulemboni.
C – Kwenta ngekwemvelo: kuniketa tinsita letisezingeni lelisetulu ngekwemvelo;
I – Kusungula: licembu le-CIVO lihlala lilwela kusungulwa;
V – Tinhlobonhlobo: kwehlukahlukana kweminikelo yetfu yemkhicito kute sigcine tinhlobo letihlukahlukene tetintfo lesingakhetsa kuto;
O – Litfuba: I-CIVO idala ematfuba langapheli kubo bonkhe balingani betfu labatsengisako.
Semukela lushintjo, sigucula tikhalato tibe tento tekufundza.