Kut insuihkhawmin brilliance siam丨CIVO Training Summit chu a tawp tha hle

July 2nd atanga 4th, 2019 thleng khan CIVO Terminals New Retail Marketing Summit chu Foshan Fulin Langyue Hotel-ah hlawhtling takin neih a ni a, he hotel hian CIVO terminal retailer-te chu retail thar hnuaia software application leh marketing method hrang hrang zirtirna a pe ber a, chutiang chuan CIVO terminal retailer-te chuan muangchangin an tan thei a, an chakna tur kawng a hawng thei bawk.

CIVO terminal sales software manager Zhao Shunjian chu stage-ah "CIVO terminal sales software application course" zirtir turin a rawn kal a. Tunah hian market hmasawnna chak lutuk hi a chak chho zel a, "fast food" consumption concept hi thil awmze nei tak a ni ta a, consumer-te chuan an thil siam tur an tihfel hunah an thil siam leh in chhunga bungrua thlan chhuah te rendering hmuh an nghakhlel hle.

CIVO-a Director Deng chuan retail thar a hrilhfiah a:
Summit hi second course-ah neih a ni a, Director Deng chuan CIVO New Retail chu a hrilhfiah a ni. Industry reform chu tui thuk takah a lut tawh tih sawiin, market inthlak danglamna kawng chu thil pathum-ah a innghat tih a sawi a, chungte chu marketing upgrading leh transformation, omni-channel reform, leh interest structure adjustment te an ni.

Industrial revolution pathumna chanchin hi entirnan la ila, Internet hmasa berin a rawn thlen awlsamna hian enterprise tam tak chu Internet "faucet" lian tak chu a hmu thei ta a, economic model thar hian khawvel a tihdanglam dan hi Internet nena inzawmna siamna kawng pawimawh tak a ni. Hei hi laymen leading insiders hunlai a ni a, hei hi ramri kaltlanga hunlai a ni a, chutih rual chuan integration leh symbiosis hunlai a ni bawk a, market boruak inthlak danglamna hi uluk taka kan man theih dan tur a ni, Director Deng chuan a sawi chhunzawm a, "Fintech business leh cultural creativity hian ramri a nei lo a, market boruak hi engtiang pawhin inthlak mahse, sales angin self-media nen a inthen thei lo a, self-media thiltihtheihna pawh a ni bawk," a ti chak."

Summit-ah hian Director Deng chuan Xiou chhungkaw tana marketing content pawimawh pathum a zirchiang bawk a, chung zingah chuan:

(1) Inelna boruak thar ziarang thlirletna: data hunlai hi precision marketing nen a inang a, mobile Internet chu micro-marketing nen a inang bawk. A awlsam leh dik tak chu customer-te’n shopping experience an tih zawh theih nan tanpui hi a ni. Pan-channel - network-wide marketing, experience economy = innovative retail experience, user data chu a hmain platform lian takah a awm a, tunah chuan user data chu anmahni kutah a awm tawh (mobile network).

(2) Consumer inthlak danglamna leh sovereignty inthlak danglamna hi 1. Personalized fashion demand 2. efficient leh convenient demand 3. leh polarization ah te a lang chhuak thin. Hemi chungchangah hian Director Deng chuan, "Channel tihdanglam leh industry inthlak danglamna hi pumpelh theih loh channel a ni a, CIVO hian nasa takin hma a la a, hma a sawn zel bawk. ”

(3) Industry kalphung: 1. Brand lo kir leh chak tak (appeal, national sentiment, awareness) 2. Product competitiveness ngaih pawimawh(demand, quality, cost performance) 3. Business model exploration (subdivisions, integrated stores, O&O) 4. innovative marketing attention (business skills, atmosphere, net fish, socialization, pan-channel) 5. advanced retail (refinement, accuracy) 6. thu hriatte enkawl dan (big data). Mi tam tak chuan heng dry goods te hian professional skill a zir mai bakah, a inmil store operation theihna pawh a tichangtlung thei tih an sawi.

Retail spirit "CIVO e-commerce spirit" - DNA, concept, mechanism, team, engkim hi customer satisfaction-ah a innghat a, retail thar hi a harsa lo, a pawimawh ber chu details a ni. Director Deng chuan retail management system thar thianghlim zawkah hian personnel management, product management, store management (display, atmosphere, layout), sales management (promotion hriatthiamna dik), user management, leh innovation management te a tel tur thu a sawi. Internet hunlai marketing a lo thang chhoh theih nan mobile Internet hian online leh offline court insualna dinhmun a titawp thei tih a sawi a, media inthlak danglamna (mass - self-media), social marketing, four-screen competition hunlai atanga heng point te hi Internet marketing hmuh tur, thumal 9 sawifiah tur chuan, mobile phone hmangtute, khawvel pum huap pawhin a titawp thei a ni, a ti.

Zan dar 14:45 velah class an chhunzawm a, phurna chu a la chhunzawm zel a. Chawhnu lamah chuan summit training content-ah hian sales skills, service attitude, leh product hriatna te a tel a ni. Director Deng chuan, "Sales hian tum chiang tak a nei tur a ni a, mi 100 zingah mi pariat chauhvin an thil tum chiang tak an nei ang a, chu chu an zawm tlat ang, he mi pawl hi pyramid chung berah an ding a ni. Kum 2018 khan dealer 90% chuan thlasik khaw vawt tak an tawng a, ṭhenkhat phei chuan kum sawm tam tak kalta aṭanga an sumdawnna chu an chhuahsan a, apprentice ni turin an ti bawk. Nakin hun thlirna chungchang sawiin Director Deng chuan CIVO chuan JD Retail a hawng dawn tih a sawi a, dawr chhungah hian customer-te a hip lut dawn a, first-line terminal lam hawiin an thla a phar dawn tih a sawi a, market hian e-commerce chungchanga inherent view a thlak danglam ngei a beisei thu a sawi bawk.

Summit hi lawm takin kutbengna karah a tawp dawn a, CIVO zinkawng kan ngaihtuah let leh a ni. CIVO brand awmzia hian CIVO team thlarau a keng tel a, industry-a kan hmasawnna tichaktu chakna bulpui ber a ni.
C – Customization: customized service tha tak tak pek;
I – Thil thar siam: CIVO team hian thil thar siam tumin hma an la chhunzawm zel a;
V – Variety: duhthlan tur hrang hrang vawng reng turin kan product offering hrang hrang siam;
O – Hun remchang: CIVO hian kan dealer partner zawng zawng tan hun remchang tawp nei lo a siam a.
Hrilhfiahna chu pawmin, phunnawina chu zirlai thiltih-ah kan chantir a ni.