Kut i tlaih in thiamnak ser丨CIVO Cawnnak Summit cu tlamtling tein a dih

July 2 in 4 tiang, 2019 ah, CIVO Terminals i New Retail Marketing Summit cu Foshan Fulin Langyue Hotel ah hlawhtling tein tuah a si, cu nih cun CIVO terminal zuartu hna kha dawr thar tangah software hmannak le zuarnak lam a cawnpiak hna, cucaah CIVO terminal zuartu hna nih dai tein an thawk khawh i an thazaang caah lam an ser khawh.

CIVO terminal zuarnak software manager Zhao Shunjian cu "CIVO terminal zuarnak software hmannak cawnnak" cawnpiak dingin a ra. Atu lio ah, chawlehnak tthanchonak a rang chin lengmang, cun "fast food" eidin ruahnak cu a tlangpi in a hung cang, cun a cawtu hna nih thilri an thim tikah thimcia mi thilri le inn thilri hna an muisam hmuh an i ngaih kho ti lo.

CIVO i Director Deng nih thil zuarnak thar a fianter:
Tonnak cu a pahnihnak cawnnak ah a kal, cuka ahcun Director Deng nih CIVO New Retail kha a leh. Amah nih a chimmi cu, chawlehnak remhnak cu ti thuknak hmun ah a lut cang, cun chawlehnak thlennak lamthluan cu thil pathum ah aa hngat: chawlehnak tthanchonak le thlennak, omni-channel remhnak, le duhnak dirhmun remhnak.

A pathumnak chawlehthalnak thlennak tuanbia kha tahchunhnak ah lak in, Internet a hramthawk lio nih a chuahpimi fawinak nih chawlehthalnak tampi kha Internet "faucet" nganpi kha a hmuhter hna, cun zeitindah sipuazi model thar nih vawlei a thlen timi cu Internet he pehtlaihnak tuahnak ah a biapi bikmi a si. Hihi mi sawhsawh nih chunglei mi an hruai hna chan a si, hi cu ramri cung chan a si, cun cu lio caan te ah cun fonhnak le riantuan ttinak chan a si, zeitindah market boruak thlennak kha ttha tein tlaih khawh a si lai, tiah Director Deng nih a peh: "Fintech chawlehnak le nunphung sersiam khawhnak nih ramri a ngei lo, market boruak zeitindah aa thleng zongah, zuarnak caah, mah le mah i tthen khawh a si lo, mah le mah i uk khawhnak thazaang a tthawng tuk."

Tonnak ah, Director Deng nih Xiou chungkhar caah a biapi mi chawlehnak konglam pathum zong a hlathlai, cu hna cu:

(1) Zuamnak pawngkam thar sining hna hlathlainak: data chan cu a dikthliar in zuarnak he aa tluk, cun mobile Internet cu zuarnak hmete he aa tluk. A sawhsawh le aa tlakmi lam cu thil cawtu hna nih thil cawknak hmuhtonnak an lim khawh nakhnga bawmh kha a si. Pan-channel - network-wide marketing, experience economy = thilthar sernak hmuhtonnak, hmantu data cu a hlan ahcun platform nganpi ah a um, cun atu cu hmantu data cu anmah kut ah a um cang (mobile network).

(2) Cawtu hna thlennak le nawlngeihnak thlennak cu 1. Mi pakhat cio nih an duhmi thilthuam duhnak 2. ttha tein le a fawimi duhnak 3. le tthencheunak ah a lang. Hi kong he pehtlai in, Director Deng nih a chimmi cu: "Channel thlennak le industry thlennak cu hrial khawh lomi lam an si, cun CIVO nih fakpi in rian a ttuan i a tthancho cuahmah."

(3) Industry trends: 1. Brand a tthawngmi kirnak (appeal, ram pumpi lungput, theihhngalhnak) 2. Thilri zuamnak biapi ah chiahmi (duhmi, tthatnak, man tthatnak) 3. Business model kawlnak (subdivisions, integrated stores, O&O) 4. thilthar sernak marketing lungthin peknak (business thiamnak, boruak, nga, mibu he pehtlaihnak tthanchotermi) 5. thil zuarnak (tthanchoternak, a dikthliar) 6. thawngpang zohkhenhnak (big data). An lak i mi tampi nih hi thilri hna nih hin thiamsang thiamnak lawng si loin aa pehtlaimi dawr riantuan khawhnak zong a tthanchoter khawh tiah an ti.

Chawlehnak thlarau "CIVO e-commerce thlarau" - DNA, ruahnak, riantuan ning, team, zeizong vialte cu a cawtu lungtlinnak cungah aa hngat, thil zuarnak thar cu a har lo, a biapi mi cu a tawinak a si. Director Deng nih a chimmi cu, a thar in remhmi dawr zohkhenhnak phunglam nih hin riantuantu zohkhenhnak, thilri zohkhenhnak, dawr zohkhenhnak (langhternak, boruak, suaisamnak), zuarnak zohkhenhnak (thanchonak kong hngalhthiamnak dik), hmantu zohkhenhnak le thilthar sernak zohkhenhnak aa tel awk a si. Internet chan chawlehnak a tthancho khawhnak hnga, a chimmi cu, mobile Internet nih online le offline biaceihnak zung i dohnak dirhmun a hrawh khawh, media thlennak (mass - self-media), zatlang chawlehnak, screen pali zuamnak chan ah hi points hna hi Internet chawlehnak hmuh khawhnak ding caah, biafang pakua in chim ahcun, mobile phone hmangtu hna, vawleicung pumpi.

Zanlei 14:45 ah, cawnnak cu a peh, cun lungthawhnak cu a pehzulh. Chunhnu ah, summit cawnnak ah zuarnak thiamnak, riantuannak lungput le thilri hngalhnak aa tel. Director Deng nih a chimmi cu: "Zuarnak nih tinhmi fiang tein a ngeih awk a si, minung 100 chungin minung 8 lawng nih an tinhmi kong kha fiang tein an hngalh lai i an i tlaih peng lai, hi mibu hi pyramid cung bik ah an dir. "Thil pakhat a tuahmi an tam, asinain thil pakhat tuah aa zuammi an tlawm tuk, cun inkhawhnak nih caantha a hmuh khawh. 2018 ah, thil zuartu 90% nih khuasik caan an tong, cun cheukhat nih cun kum hra chung an chawlehnak kha an hlawt i rian cawngtu an si. Hmailei kong a chim tikah, Director Deng nih CIVO nih JD Retail a on lai, dawr chungah a cawtu a hnuh hna lai, a hmasa bik terminal lei ah an thla a samh lai, cun market nih e-commerce hmuhning a thlen lai tiah ruahchannak a ngei tiah a phuan.

Lungtho tein kuttlaih buin tonnak a dih deng cang caah, CIVO khualtlawnnak kong kan ruah ṭhan. CIVO timi min sullam nih CIVO phu thlarau kha a langhter i chawlehnak ah kan thanchonak a hruaitu thazaang hrampi ah a cang.
C – Mah duhning in sersiam: a sangmi duhning in sermi riantuannak pek;
I – Thilthar sernak: CIVO phu nih thilthar sernak caah an i zuam peng;
V – Phunphun: thimnak phunphun ngeih peng khawhnak ding caah kan thilri pekchanhnak phunphun;
O – Caantha: CIVO nih kan zuartu hawikom vialte caah caan tha a dong lomi a ser.
Thlennak cohlan in, lungtlinlonak kha cawnnak tuahsernak ah kan thlen.